A recap of The Ripple Studio.

A reflection on 2023, and into 2024.

This is a post for the business owner who’s ever wondered: ‘Am I ready for branding?’

Or, in reality the question you’re asking is: ‘Is branding worth it at this stage?’

The biggest tell of whether or not a project will be smooth and successful is the brand workbook.

She’ll be managing all the ins and outs of the business, making sure we stay on track and all our clients stay happy! It is truly the natural next step in making sure we’re serving you in the best way possible. 

So I just sent you your branding files (HOORAY!) and have successfully confused the sh*t out of you with the sheer number of files you’ve received. There’s no need to be an expert on these but file types are important!

For the next 12 months, I’m going to be dreaming up and designing restaurant concepts.

Brands would be nothing without some sort of photography. Hear from a brand designer, brand photographer, and corporate lawyer on the ins and outs of brand photography!

If I were hiring a designer for my branding project, here’s what I would look for. 

The Explorer brand was a breeze to learn about. These adventurous soul searchers are searching for their paradise - but not in the same way as the Innocents.

To understand branding you first have to understand what drives your customers.

All about The Innocent Brand Archetype, how it relates to branding, and why it took me SO long to finish this chapter.

I’ve been reading The Hero and The Outlaw (slowly but surely) and while I’m not an expert on archetypes yet, I wanted to share as I learn.

Why it’s so easy to let your own business task list move to the back-burner and why I’m committing myself to making it a priority.

The secret to Brackish’s philosophy on branding.

I’m thrilled to introduce you to Brackish Creative. Here’s a little more about the name, the why, and how we started.