The Best Branding is a Great Customer Experience

To understand branding you first have to understand what drives your customers.

A lot of people miss this. They want to love their logo, they want a color palette that reminds them of a cozy fall day (or something), they want a website with all the new bells and whistles. They forget that the best way to get new and keep existing clients is to provide great service. Ya know, the kind that people talk about. 

I have a bug guy named Ray. I don’t even think he has a website. He definitely doesn’t have a logo, a color palette, and I honestly don’t even remember the name of his company. But I have his number in my phone and have shared it with over 20 people. He knows his stuff. He’s kind. He comes out at 6 pm on a Monday when you have roaches and are pregnant and in a panic (hypothetically speaking, of course). 

Ray’s brand is what he is known for. It’s good, reliable service and no-bullshit like the big bug companies. It’s why he gets my call instead of Orkin and why I happily pass along his number to anyone who needs it. 

That’s why when we look at your brand, we look at the whole picture.

I want my clients to not only have a rockin’ brand identity to show off, I want them to have some tools to keep their customers happy, coming back, and referring out. 

This type of branding is authentic. It’s not a mask you put on a shitty product or service to draw people in and then let them down. It’s a true reflection of what you’re already doing.

It’s a full look at how you serve your customers and add real value to their lives. When someone tells me they need to start a business but they’re “not ready” for branding, either financially or just mentally not there yet, I understand. I think what those people don’t know is that branding is so much more than just a graphic with a high price tag. 

The service your business provides is deeper than all of that and once you dig in and find the specific value you’re bringing you your customers, you have the perfect base to inform all your business decisions.

And if you’re truly not ready for branding yet, just focus on providing an excellent service or product. It’ll go a long way.